HADLEY — PopUp Bagels, a national bagel chain, will open its first western Massachusetts location Friday at 7 S. Maple St. in the Mountain Farms Mall complex.
The shop opens at 7 a.m. with a four-hour celebration featuring a live DJ and merchandise giveaways.
PopUp Bagels sells its bagels unsliced, in bags of three, six, 12 and 30. In what the company calls a “Grip, Rip and Dip” experience, customers tear off pieces and dip them in cream cheese or butter schmears. The bagels are not designed for sandwiches.
The shop offers five styles of bagels: plain, everything, poppy seed, salt and sesame. Schmears include plain and scallion cream cheese, salted butter and brown sugar cinnamon butter. Weekly specials have included a Grillo’s dill pickle schmear and maple butter. The Hadley location’s signature schmear will be spiced apple cider.
Adam Goldberg founded PopUp Bagels in 2020 in Westport, Connecticut, where he began making bagels during the COVID-19 pandemic.
The new shop joins several national chains at Mountain Farms Mall. They include neighboring Dave’s Hot Chicken, which opened in late summer, Popeyes, Five Guys, Jersey Mike’s and 110 Grill.
