Peggy Carbonneau at Serio's Market in Northampton at a cash mob on Wednesday, Jan. 11, 2016.
Peggy Carbonneau at Serio's Market in Northampton at a cash mob on Wednesday, Jan. 11, 2016. Credit: —GAZETTE STAFF/Carol Lollis


NORTHAMPTON — In an effort to rally around a struggling business, the Northampton Radio Group — 93.9 the River, WHMP and Hits 94.3 — is hosting the cash mob Wednesday at Serio’s from 3 p.m. to 5 p.m.

They invite the public to come sample free snacks, enter for prizes and, of course, spend money at the beloved neighborhood shop.

Check back later for full story. The event is ongoing through 5 p.m.