Richard Alcorn, executive director of the Pioneer Valley Chinese Immersion Charter School, in front of the school in Hadley.
Richard Alcorn, executive director of the Pioneer Valley Chinese Immersion Charter School, in front of the school in Hadley. Credit: STAFF FILE PHOTO

Your article “Charter school’s mailings stir some pushback” buried the lead. There was only a small reference at the end to the money that the Pioneer Valley Chinese Immersion Charter School spends on marketing and recruitment. According to the Massachusetts Department of Elementary and Secondary Education FY17 Charter School End of Year Financial Report Summary, PVCICS spent nearly $110,000 on “recruitment/advertising.” As a Northampton Public Schools parent, I’m less appalled that PVCICS is attempting to recruit kids from our district than I am about the fact that they are using funds that the public schools so desperately need to do so.

Megan Rubiner Zinn
Northampton