In this March 22, 2017 file photo, Starbucks CEO Howard Schultz speaks at the Starbucks annual shareholders meeting in Seattle. Schultz spent more than 30 years at Starbucks, growing a handful of coffee shops into a much-admired global brand. But now, as the billionaire mulls running for president as an independent, Starbucks will have to tread carefully. 
In this March 22, 2017 file photo, Starbucks CEO Howard Schultz speaks at the Starbucks annual shareholders meeting in Seattle. Schultz spent more than 30 years at Starbucks, growing a handful of coffee shops into a much-admired global brand. But now, as the billionaire mulls running for president as an independent, Starbucks will have to tread carefully.  Credit: AP Photo/Elaine Thompson

Howard who? Is doing what? Clearly, I should pay more attention to businessmen and billionaires.  

Let me confess ignorance. Until this past Monday, the name Howard Schultz did not mean anything to me. Perhaps he existed somewhere in my subconscious, but in a place that required far too many properly functioning synapses for me to conjure. Now I know.  

Howard Schultz founded and served as the CEO of Starbucks. And apparently he thinks he should be president of the United States. He made this declaration last week on “60 Minutes” and has repeated that aspiration many times since then.

It’s not an insane idea. After all, if an incompetent, utterly dishonest, bankruptcy-burdened, inherited-wealth billionaire can be elected president, why not a smart, creative, apparently honest and ethical self-made entrepreneurial one?

For two related reasons. First, as a third-party candidate, he won’t win. Second, his involvement in the presidential race of 2020 (assuming that Trump is not removed after impeachment and hasn’t resigned) would dramatically increase Trump’s chances of re-election. Can you say Ralph Nader? Also, Jill Stein, Ross Perot, and John Anderson?

Schultz rejects the narrative of him as a Democratic spoiler and Trump enabler. He insists that he will be a bright shining alternative to the two major parties and will likely take as many votes away from the Republican nominee as the Democratic one.

There is a word that describes this: Malebovinefecalmatter.

Even after the government shutdown and two years of lying, hypocrisy and inhumanity, Donald Trump retains the loyalty of around 80 percent of Republicans — 80 percent! That’s huge. And although support for Trump from 20 percent of Republicans may feel squishy, even they are not looking to buy what Howard Schultz has to sell.

Schultz proclaims that he is socially liberal and fiscally conservative. The problem is that the Republican voters from whom he seeks support are neither. In general (there are exceptions, of course), they are economically liberal (they depend substantially on government programs) and socially conservative (they’re opposed to LGBTQ rights, immigrants and electoral reform). Few would desert Trump.

Consider, for example, the recent report to WHMP’s Morning Show host Bob Flaherty from a CBS radio correspondent in Eagle River, Wisconsin, where the temperature was minus 28 degrees. That reporter, in response to a question from Flaherty about the polar vortex and climate change, said: “This area … went overwhelmingly for President Trump. Up here people aren’t into the climate change thing … They would echo Trump … what climate change?”

In contrast to his minimal allure for the Republicans, Schultz’s campaign may resonate with some centrist, Democratic-leaning voters. He could siphon off enough of those votes to land the election in Trump’s lap notwithstanding — or maybe because of — his opposition to Medicare for All and new taxes on billionaires.

Which brings us to consideration of Ralph Nader. Nader emphatically insists that he did not cost Al Gore the 2000 election. Nader targets Al Gore as the reason that Gore lost.  Not to mention the Supreme Court, which invented a new legal theory to stop the Florida recount and select George W. Bush as president.

The official Florida election returns state that Bush prevailed over Gore by 537 votes, a margin of 48.847 percent to 48.838 percent, in the election where Nader tallied 97,488 votes. About half those Nader voters reported that in a two-way race, they would have voted for Gore; about 20 percent said they would have chosen Bush; and about 30 percent said they would not have voted. Although many factors contributed to Gore’s defeat, this truth remains: But for Nader, Gore would have won Florida and the Presidency. 

Today, Florida remains closely divided politically and in 2020 is allotted 29 of the 270 electoral votes, 10.7 percent of the number, needed to win the general election. And while next year’s election won’t bring us hanging chads, we can fully expect egregious efforts by Republicans at voter manipulation and suppression.

In the 2016 election, Trump received 46.1 percent of the votes cast, almost 3 million fewer than Hillary Clinton. Given the anti-democratic institution of the Electoral College, a credible third-party candidate could cause Trump to be re-elected next year with even fewer votes and a smaller percentage of the popular vote than he received last time.

Third-party candidates deserve a meaningful chance to participate and win. And voters should be able to cast their ballot for their first choice without fearing that their vote in effect will help elect someone they consider despicable. These considerations attest to the need for ranked-choice voting.

But we don’t have ranked-choice voting. We have Trump, an authoritarian, who, the evidence clearly demonstrates, poses an existential threat to democracy.

In America, any billionaire can create his own party and run for president. As for Schultz, before he spends a few hundred million dollars to get his name on the ballot, we can hope that rationality and some residual humility will prevail over his vanity.

Bill Newman is a Northampton lawyer, the host of a daily radio show on WHMP and the author of “Life on The Co-op Plan.” His column is published the first Saturday of the month. He can be reached at opinion@gazettenet.com.